To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee
- Central Marketing planning and execution will be taken care by headquarter wherein commercial contribution will be performed by both the parties.
- Commercials will vary as per location and accordingly execution of payment terms.
- Local marketing activities are also important factor and Anchors active participation is demanded.
- Anchors will be whole responsible for local marketing and reporting for effectiveness check will be performed from Headquarters respective authority.