To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it
- Central Marketing planning and execution will be taken care by headquarter wherein commercial contribution will be performed by both the parties.
- Commercials will vary as per location and accordingly execution of payment terms.
- Local marketing activities are also important factor and Anchors active participation is demanded.
- Anchors will be whole responsible for local marketing and reporting for effectiveness check will be performed from Headquarters respective authority.